Our Process - How We Approach Website Design and Development

Glad you are here! Being interested in our process tells us that you are engaged in a deeper assessment of our website services. Frankly, understanding why we do things is just as important as understanding what we do.

We also believe the more you know about our approach, the more confident you’ll be about our ability to understand your business, market and customers.

Here's an overview of our website evaluation process:

Preliminary Review

Content and general aesthetics.
Page structure, navigation and URL link constructions.
Individual "Meta" page data.

Market Research

Identify primary and secondary customer demographics. Understand your customer's “buy triggers” by needs, wants or must-haves.
Evaluate and analyze competitors’ websites.
Establish and prioritize relevant keywords by popularity, geo-specific, generic, niche, etc.

Page Mapping

We'll create an organizational chart to outline the sections and basic page structure to provide a visual of our proposed website development plan.

Warmup & Formulation

This is our brainstorming and development session to identify and define the best messaging points to target your core audience, emphasizing:

Satisfying the customer’s needs, wants, reasons they buy, etc.
Address customer's “hot buttons.”
Derive key business principles or key branding points.
Complementary aesthetics & visuals, avoiding the paradigm of Instagram, Facebook or TikTok.

Guiding Principles:

First Impressions can be lasting impressions.
Messaging should be focused on the first-time visitor.
Avoid jargon, puffery, bravado, and or anything that can be construed as exaggerations.